THE AW21 COLLECTION
Subcultures like skate, hip hop, punk and preppy have influenced style trends over the decades. For AW21, we’re drawing inspiration from generation Z tribes who adopt and remaster these iconic looks to create their own unique street style.
With a focus on the preppy vibe, we’ve created a collection that can be styled and worn in different ways to create an updated look with a youthful edge.
The AW21 palette is both familiar and fresh, comforting and energising. Rich, preppy classics are accented with six new shades that bring a modern twist.
Four new expressions inject creativity and impact. Garment Dyed Black Splatter and Tie & Dye Black on Natural Raw bring a monochrome vibe. All over print Check Jojoba is a nod to the preppy aesthetic, while futuristic Hibiscus Rose Space Dyed brings texture and movement.
Trouble getting out of bed on chilly mornings? With our new Slammer Heavy crew neck and Radder Heavy hoodie, both in 500 gsm 100% organic brushed cotton, you’ll feel like you’re back under your duvet.
Weighing in at 240 gsm, our new unisex Freestyler is in a league of its own when it comes to heavyweight t-shirts. Made from 100% organic carded cotton, it has a sturdy, slightly dry hand-feel.